Meet Mark, our AI employee.
The closest thing to a markup at Lio. Mark helps with drafts, pricing and logistics, keeping overhead low so our travel experts can focus on your clients and their trip.
PRICING, OUT IN THE OPEN
Clear costs.
From the start.
You see every supplier cost. The hotels pay us, so there’s no markup on your quote. You know exactly what’s included before you approve the trip.
First draft itinerary in minutes.
0% Markup.
Yes, really.
0%HOTELS PAY US. YOU PAY SUPPLIER COSTS.*
How?
Meet Mark, our AI employee. He helps with drafts, pricing and logistics to keep overhead low. Real travel experts review and sign off on every proposal.
Hotels pay our commission. You see what we earn per hotel, zeros included. Every proposal is tailored to your clients.
*0% applies when your trip includes commissionable hotels. If it doesn’t, we add a flat 5% on the full trip, itemised on your quote and agreed before you approve.
HOW WE DO 0%
Fair question.
Here’s how.
Lio is an AI-native DMC. We combine real ground-handling expertise with AI to keep overhead low, and earn commission from hotels instead of adding markup to your trip. From MarkUp to MarkNone.
Real people. Real responsibility.
Our travel experts review and sign off on every proposal, and the proposal clearly shows when they have. Real humans stand behind the trip, from the first draft to the flight home.
Every commission, in the open.
Hotels pay our commission. It varies by property and destination, so your proposal shows the actual amount we earn per hotel, zeros included. Paid by the hotel, not added to your price.
Your brief. A draft in minutes.
A first draft itinerary built around your guidelines and your clients’ needs, ready to react to and refine with us. Every supplier named, every cost shown, with rates labelled Confirmed or Estimate.
*0% applies when your trip includes commissionable hotels. If it doesn’t, we add a flat 5% on the full trip, itemised on your quote and agreed before you approve.
WHAT TRANSPARENCY MEANS
No “or similar”.
No surprises.
Quotes often hedge with “or similar” and a margin you can’t see. Ours name the real thing and put every change in your hands.
Named, never “or similar”
Your quote names the hotel, the guide and the vehicle. Want something different? Say so and we re-price it.
Every line labelled
Confirmed means the rate is checked and bookable at that price. Estimate means our best expected cost, with the basis shown, firmed up before anything is booked.
Nothing changes without your sign-off
If a rate moves or a supplier changes before booking, you see the new line and choose to accept, swap or drop it. We never book a different price or supplier without your approval.
Audit or change any line
Ask for the basis behind any cost, swap a hotel or cut a service. We re-price it and show you the difference.
ONE PRICE. THE WHOLE JOB.
What’s included.
All of it.
The work behind a great trip, from the first idea to your clients’ journey home. All covered, with no markup added to your quote.*
Sourcing & planning
Vetted supplier options, negotiated rates and an itinerary built around your clients and their budget.
Bookings & coordination
Hotels, transport, guides and experiences brought together, with supplier follow-up and ground arrangements handled.
24/7 on-trip support
Help for you and your guests from the first arrival to the last departure, including when plans change.
TAILORED TO THE TRIP
Different trips.
The same clear rule.
The supplier costs depend on the trip you’re planning. How we’re paid stays the same.
- Dates and season
- Party size
- Accommodation and service standard
- Number of countries and transfers
- Guides, experiences and events included
A FEW THINGS, MADE CLEAR
Before we
get started.
How can you do 0% markup?
Lio is an AI-native DMC. We combine real ground-handling expertise with AI to keep overhead low, and earn commission from hotels instead of adding markup to your trip. From MarkUp to MarkNone.
When would I pay the 5%?
When your trip has no commissionable hotels, for example guide-only or transfer-only work or net-rate stays, we add a flat 5% on the full trip. It is itemised in your proposal and agreed before you approve, never added afterwards.
When will I receive my quote?
You get a first draft itinerary within minutes of sending your trip details, to react to and refine with us. Every supplier cost is itemised, with rates labelled Confirmed or Estimate, and the actual commission per hotel is shown as paid by the hotel, zeros included.
Can I see the supplier costs?
One itemised quote for stays, transport, guides and experiences. Every hotel, guide and vehicle is named, never "or similar". You see every supplier cost and the actual commission we earn per hotel, zeros included. Commission varies by property and destination and is labelled as paid by the hotel, not added to your price.
Who is Mark?
The closest thing to a markup at Lio. Mark helps with drafts, pricing and logistics, keeping overhead low so our travel experts can focus on your clients and their trip. Mark is our AI employee; our travel experts review and sign off on every proposal.
Do real people review my proposal?
Our travel experts review and sign off on every proposal, and the proposal clearly shows when they have. Real humans stand behind the trip, from the first draft to the flight home.
Is on-trip support included?
Yes. Sourcing, planning, booking management and ground coordination are included, with 24/7 on-trip support for you and your guests, at no extra charge.
What if a price changes after you quote?
Every line is labelled Confirmed or Estimate. Before we book, we check each line again. If a rate has moved, you see the new line and decide whether to accept, swap or drop it. We never book a different price or supplier without your approval.
Can the proposal carry my brand?
Proposals built around your guidelines and your clients’ needs, in your brand or your client's, ready to send. Our travel experts sign off on every proposal, with the review clearly shown. Tell us how you like it and we iterate until it is right.
Can I change something in the quote?
Yes. Swap a hotel, cut a guide or add a night, and we send back a re-priced quote with the difference shown. You can also ask for the basis behind any line.
EXCEPTIONAL SERVICE. CLEAR COSTS. 0% MARKUP.*
Clear numbers.
Great trips.
Send us the dates, the plans and the budget.
Your first draft itinerary follows in minutes.